Examlex
Explain the importance of media planning in advertising.
Return on Equity
A financial ratio indicating the profitability of a company relative to shareholders' equity, showing how much profit is generated with the money shareholders have invested.
Du Pont Identity
This financial analysis formula breaks down the return on equity into three parts: operating efficiency, asset use efficiency, and financial leverage.
Total Equity
The value of the owners' interest in a company, calculated as the company's total assets minus its total liabilities.
Net Income
The total earnings of a company after all expenses and taxes have been deducted from total revenue, often referred to as the bottom line.
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