A(n) _____ Designates the Channel to Be Used,the Specific Vehicles,and

question 24

Multiple Choice

A(n) _____ designates the channel to be used,the specific vehicles,and the insertion dates of advertising.​

• A)advertising response function
• B)​media schedule
• C)​AIDA plan
• D)ad outline

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Definitions:

Rate of Return

A positive or negative variation in an investment’s worth over a set schedule, expressed as a percentage of what the investment initially cost.

Rate of Interest

The percentage charged on a loan or paid on savings over a period of time, indicating the cost of borrowing or the gain on savings.

Invested

Refers to funds that have been allocated into assets or projects with the expectation of earning a return.