Which of the Following Changes Has Been Brought About in Advertising

question 26

Multiple Choice

Which of the following changes has been brought about in advertising because of the influence of social media?

• A)The number of ways in which marketers can have direct and meaningful conversations with customers has reduced.
• B)The focus of social media has unavoidably shifted to manufacturers.
• C)The interaction between producer and consumer has become less about engaging and more about entertaining.
• D)The audience is often in control of the message, the medium, the response, or all three.

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Definitions:

Purchases Journal

A record of transactions specifically used for tracking all purchases of goods and services on credit.

General Journal

A basic accounting ledger that records all transactions of a business in chronological order, providing a detailed account.

Ethical Standards

Principled guidelines that govern the conduct of individuals and organizations, ensuring actions are morally right and fair.

General Journal

The bookkeeping record in which all types of transactions are recorded in chronological order before they are transferred to specific accounts in the ledger.