​Diffusion Research Company Specializes in Conducting Market Research for Various

question 46

Multiple Choice

​Diffusion Research Company specializes in conducting market research for various firms.When it receives proposals for new research,its management will first estimate the cost of conducting the research and producing and delivering the final research report.The management then adds 30 percent to that cost estimate.This becomes the price estimate given to the potential research client.This suggests that Diffusion Research Company uses a _____ pricing objective.

• A)profit-oriented
• B)​market share maximization
• C)​status quo
• D)sales maximization

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Definitions:

Conduct

The manner in which a person behaves, especially on a professional or business level.

Managers

Individuals who take responsibility for directing the activities within a part of an organization, overseeing employees, and making strategic decisions.

Adjourning Stage

The final phase in group development where the group wraps up activities and the members go their separate ways.

Celebratory

Pertaining to or involving activities done in honor of an event or achievement.