Diffusion Research Company Specializes in Conducting Market Research for Various

question 9

Short Answer

Diffusion Research Company specializes in conducting market research for various firms.When it receives proposals for new research,its management will first estimate the cost of conducting the research and producing and delivering the final research report.The management then adds 30 percent to that cost estimate.This becomes the price estimate given to the potential research client.This suggests that Diffusion Research Company uses a__________pricing objective.

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Definitions:

Role

A set of expectations or functions associated with a particular position or status within a group or society.

Spokesperson

A spokesperson is an individual appointed or designated to speak on behalf of an organization, group, or another person, particularly to the media or public.

Mediator

A neutral third-party who helps resolve disputes by facilitating communication between conflicting parties, aiming for a mutually acceptable agreement.

Organizational Change

The process through which a company or organization undergoes a transformation in its operations, structure, or culture to address internal and external challenges.