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Jade Claims That a Consumer's Psychological State of Mind Plays

question 32

Essay

Jade claims that a consumer's psychological state of mind plays a vital role in how he perceives the price and quality of a product.Provide arguments to support his claim.


Definitions:

Free Association

A psychoanalytic technique in which a patient speaks freely about their thoughts, feelings, and memories, allowing unconscious material to emerge.

Negative Thinking

A cognitive pattern where an individual consistently anticipates undesirable outcomes or views situations pessimistically.

Free Association

A psychoanalytic technique where the patient verbalizes thoughts as they occur without censorship or filtering, to uncover unconscious processes.

Unconscious

Refers to the part of the human mind that is beyond awareness, holding thoughts, memories, and desires that are not accessible through conscious thought.

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