Randy's Apparels Inc

question 51

Multiple Choice

Randy's Apparels Inc.plans to expand its customer base and product line.It introduces a new line of designer wear that are very expensive and exclusively available at Randy's.It emphasizes the high quality and exclusivityof this new line of products in its advertisements.In this case,Randy's Apparels has used _____ for the new line of products.​

• A)predatory pricing
• B)​leader pricing
• C)​bait pricing
• D)prestige pricing

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Definitions:

Global Marketing Environment

The external factors, including economic, social, technological, and political conditions, that affect the marketing strategies of companies on a global scale.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Alternate Solutions

Different strategies, methods, or approaches considered in problem-solving or decision-making processes in order to achieve desired outcomes.

Consumer Confidence

An economic indicator that measures the degree of optimism or pessimism that consumers feel about the overall state of the economy and their personal financial situation.