Examlex
Which of the following modes of entering a foreign market allows for the lowest level of control?
Self-Categorise
The process through which individuals identify and classify themselves as members of particular groups or categories, influencing their social identity.
Group Norm
Expected behaviors, attitudes, and beliefs adopted by a group that members are generally expected to follow.
De-Individuate
The psychological state where an individual loses self-awareness and feels less accountable for their actions, often occurring in group contexts.
Normative Influence
The impact of social norms and the desire to conform to the expectations of others on an individual's behavior.
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