How Can Expanding Globally Become a Threat to a Multinational

question 55

Essay

How can expanding globally become a threat to a multinational enterprises (MNEs) reputation? Explain with the help of a real-world example.

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Definitions:

Collective Mark

A trademark or service mark used by members of a collective group to identify the services or goods they provide with a certain level of quality or accuracy.

Certification Mark

A symbol, word, or phrase legally registered or established by use as representing a company or product's certification of quality, accuracy, or origin.

Service Mark

A symbol, word, or phrase legally registered or established by use as representing a company or product in the service sector.

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, and symbols.