How Do Value-Based Pricing,unbundling,and Bundling Help Marketers Hold Market Share

question 5

Essay

How do value-based pricing,unbundling,and bundling help marketers hold market share during a recession period?

---

Definitions:

Probability Distribution

A probability distribution describes how probabilities are distributed over the values of a random variable.

Reservation Price

The maximum or minimum price at which a person is willing to buy or sell a good or service.

English Auction

A bidding process where participants openly bid against each other, and the item is sold to the highest bidder.

Willingness To Pay

The maximum amount an individual or organization is prepared to spend to acquire a good, service, or avoid something undesirable.