One of Waterfall Apparel's Core Values Is to Provide Unbeatable

question 92

Multiple Choice

One of Waterfall Apparel's core values is to provide unbeatable customer service, a commitment introduced to the company by its founder more than 10 years ago. This value is expressed in the company's "True to You" campaign, which promises a no-questions-asked returns policy and an offer to stitch the customer's initials onto any item for free using a patented sewing technique, two features that are not offered by any of Waterfall's competitors. Although the campaign has resulted in a 10 percent decline in profits, Waterfall has decided to continue to pursue its founder's vision to reward customers and maintain employees' sense of purpose. Why does Waterfall's culture, exemplified by the "True to You" campaign, fail to support a competitive advantage?

• A) It does not increase economic value creation for the firm.
• B) It is not a rare resource.
• C) Waterfall lacks founder imprinting.
• D) The culture is not difficult to imitate.

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Definitions:

Public Interest

The welfare or well-being of the general public, often used as a consideration in law, policy-making, and public projects.

NLRA

The National Labor Relations Act, a foundational statute of US labor law which protects the rights of employees to engage in collective bargaining and to unionize.

Organizing Delays

Deliberate or unintended postponements in the process of forming or expanding labor unions within workplaces.

NLRA

The National Labor Relations Act, a foundational statute in United States labor law that protects the rights of employees to organize and to bargain collectively with their employers.