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At the end of the recession in 2009, as incomes recovered, sales of Alcool NB Liquor's own brand of low-priced beer were low.At the same time sales of premium products rose.The decrease in demand for Alcool NB Liquor's low-priced beer despite the increase in incomes indicates that this brand of beer is considered a(n)
Sublimation
A psychological defense mechanism where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.
Projecting
A defense mechanism where one attributes one's own unacceptable thoughts or feelings to others.
Identifying
The process of recognizing and labeling specific elements or characteristics as belonging to a certain category.
Sublimating
Sublimating is a defense mechanism proposed by Freud where negative urges and impulses are converted into socially acceptable behaviors.
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