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If, in a competitive market, marginal benefit is less than marginal cost,
Surrogate Beta
Surrogate beta is a method used in finance to estimate the beta of a project or investment by using the beta of a similar, publicly traded company or project as a proxy.
Pure Play Method
A valuation technique that involves comparing the firm of interest to another company that has a single line of business similar to the target company.
Real Option
The right, but not the obligation, to undertake certain business initiatives, such as deferring, abandoning, expanding, staging, or contracting a project at a future date.
Capital Budgeting
The process of analyzing and ranking potential expenditures or investments that are significant in amount, to determine which projects will provide the best return.
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