By Hiring Justin Bieber to Advertise Its Electronics Buy Back

question 118

Multiple Choice

By hiring Justin Bieber to advertise its electronics Buy Back program,Best Buy is hoping to change its image and reach a new,younger target market.By using celebrities such as Bieber to endorse products,companies are hoping that its customers will respond positively and business will increase.All of the following are reasons why celebrity endorsements may increase sales for advertised products except

• A) consumers may believe that celebrities have more information than they do about the advertised product.
• B) consumers may feel closer to celebrities if they purchase the products being endorsed.
• C) consumers can be sure that a company would not pay a large sum for a celebrity to endorse its product unless the product is the best available in the market.
• D) consumers may believe they will appear more fashionable if they purchase products endorsed by certain celebrities.

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Definitions:

Factor Analysis

A statistical method used to identify underlying variables, or factors, that explain the pattern of correlations among multiple observed variables.

Code of Ethics

A set of principles and values that guide the behavior and decision-making process of individuals within an organization or profession.

Equal Opportunity

The principle of treating all people the same, without discrimination, especially in relation to employment and access to education.

Conflicts of Interest

Situations where an individual's personal interests potentially interfere with their professional duties and responsibilities.