Most Film Processing Companies Have a Policy of Printing Every

question 14

Multiple Choice

Most film processing companies have a policy of printing every picture on a roll of film and allowing customers to request a refund for pictures that were not clearly developed. The companies do this knowing that most customers do not ask for refunds. This is an example of consumers

• A) failing to ignore sunk costs.
• B) being overly optimistic about their future behavior.
• C) not taking nonmonetary opportunity costs into account.
• D) not making themselves aware of the policy regarding refunds.

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