Suppose Argyle Sachs Has to Choose Between Building a Smaller

question 145

Essay

Suppose Argyle Sachs has to choose between building a smaller sweater factory and a larger sweater factory.In the following graph, the relationship between costs and output for the smaller factory is represented by the curve ATC₁, and the relationship between costs and output for the larger factory is represented by the curve ATC₂.

a.If Argyle expects to produce 3,600 sweaters per month, should he build a smaller factory or a larger factory? Briefly explain?
b.If Argyle expects to produce 5,000 sweaters per month, should he build a smaller factory or a larger factory? Briefly explain.
c.If the average cost of producing sweaters is lower in the larger factory when Argyle produces 6,500 sweaters per week, why isn't it also lower when Argyle produces 4,000 sweaters per week?

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Definitions:

Psychographic Segmentation

A marketing strategy that divides a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.

Demographic Segmentation

This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.

Geographic Segmentation

The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.