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Figure 10.2
-Refer to Figure 10.2.The firm breaks even at an output level of
Retail Customers
are individuals who purchase goods or services for personal use from retail stores or outlets.
Occasion Segmentation
The process of dividing the market into groups according to when consumers buy or use a product based on specific occasions or circumstances.
Geographic Segmentation
The process of dividing a market into different geographical units such as countries, states, or cities, based on the assumption that people's needs and preferences vary by location.
Lifestyle Segmentation
The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.
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