Recent Research Has Shown That the First Firm to Enter

question 19

Multiple Choice

Recent research has shown that the first firm to enter a market often does not have a long-term advantage over later entrants into the market.The textbook used which of the following examples to illustrate this?

• A)Tim Horton's entry into the breakfast sandwich market.
• B)Xerox, which became a generic term for making photocopies.
• C)lululemon athletica, which was the first clothing company to market yoga clothing.
• D)the introduction of the first ballpoint pen in 1945.

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