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In Porter's Five Competitive Forces model, "competition from substitute goods or services" refers to
Aristotle
An ancient Greek philosopher and polymath whose work spans a range of disciplines including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, ethics, biology, and zoology.
Plato
An ancient Greek philosopher who founded the Academy in Athens and contributed significantly to Western philosophy and metaphysics.
Cognitive Psychology
The branch of psychology focused on understanding mental processes such as perception, memory, thought, and problem solving.
Everyday Cognition
Cognitive processes and abilities that individuals use in daily life, encompassing decision making, problem-solving, and memory.
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