What Happens to the Profit a Car Company Makes on Each

question 120

Essay

What happens to the profit a car company makes on each car sold if it offers cash rebates to customers? What happens to the company's profit per car if it offers zero percent financing? How might a car company decide which of these strategies to use?

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Definitions:

Trial Closes

Techniques used by salespeople to gauge a prospect's interest or readiness to buy, typically by asking indirect questions or making suggestions that prompt the prospect to reveal their level of interest.

Memorized Sales Presentation

A memorized sales presentation is a scripted pitch that a salesperson has learned by heart to deliver to potential buyers.

Visual Aids

Tools and materials, such as slides, videos, and models, designed to enhance audience understanding of a presentation's key points.

Logical Information

Data or facts that are coherent and consistent, following a clear, reasoned pattern.