Price Discrimination

question 92

Multiple Choice

Price discrimination

• A)is the practice of charging different prices to different customers based on a seller's personal preferences and prejudices.
• B)is the practice of charging different prices to different customers based on the different costs of supplying the product to different customers.
• C)is the practice of charging different prices to different customers when the price differences cannot be attributed to variations in cost.
• D)is the practice of giving preferential treatment to certain groups of customers based on their long-standing relationship to the producer.

---

Definitions:

Product

An item or service created for sale or use, offering value to customers.

Marketing Mix

An assortment of controllable variables by a company aimed at encouraging customers to buy its offerings, namely product, price, place, and promotion.

Vending Machine

A machine operating automatically that dispenses products like snacks, drinks, and various items to customers once they input money, use a credit card, or insert a purpose-made card.

Marketing Mix

A blend of elements under a company's control designed to motivate purchases by consumers, often referred to as the product, price, location, and advertising.