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Optimal decisions are made at the point where marginal benefit is maximized.
Brand Stature
The respect and admiration a brand commands in the marketplace, often a result of consistent performance and quality.
Brand Vitality
The overall energy, dynamism, and health of a brand in the eyes of consumers, indicating its potential for growth and lasting success.
Points of Difference
Characteristics that set a product or service apart from its competitors, highlighting unique features or benefits.
Points of Difference
Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.
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