Figure 3-7 
-Refer to Figure 3-7.Assume that the graphs in this figure represent the demand and supply curves for coffee.What happens in this market if buyers expect the price of coffee to rise?
Definitions:
Triggering Event
A specific occurrence that causes a process to start, or significantly impacts the course of an ongoing situation.
Product Opportunities
Potential areas or ideas within a market where a new product could be developed to meet a consumer need or demand.
Entrepreneur
An individual who initiates, organizes, and operates a business venture, assuming most of the risks and enjoying most of the rewards.
Environmental Forces
Various external factors and conditions that affect an organization's performance and decision-making processes, including economic, political, regulatory, and cultural factors.
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