The Additional Benefit to a Consumer from Consuming One More

question 78

Multiple Choice

The additional benefit to a consumer from consuming one more unit of a good or service

• A)is equal to consumer surplus.
• B)is equal to the opportunity cost of consuming the good or service.
• C)is equal to marginal benefit.
• D)is equal to economic surplus.

---

Definitions:

Narrative Transportation

The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.

Brand's Story

The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.

Social Stance

An organization's or individual's position or viewpoint on social issues.

Brand Story

is a narrative that envelops the facts and feelings created by a brand to share its values, mission, and purpose, building a deeper connection with its audience.