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Jamal,Lawson and Kyle Have Been Standing in Line for Almost

question 250

Multiple Choice

Jamal,Lawson and Kyle have been standing in line for almost an hour waiting to be served at Kirala,a popular new Japanese restaurant.It is possible that some of the people in line won't be served at all before the restaurant closes.Which of the following could explain why the restaurant does not simply raise prices high enough to eliminate the lines?
a.In situations where consumption takes place publicly,demand for the product is also influenced by how many other people are buying the product.Consequently,a popular restaurant that increased its prices enough to eliminate lines might find that it had also eliminated its popularity.
b.Firms may sometimes not raise their prices for fear that it violates people's sense of fairness and might alienate customers.
c.The demand for restaurant meals is relatively elastic and if the firm raise prices it will lower its profits.

Definitions:

Unconscious Fears

Fears that reside within the unconscious mind, affecting behavior and thought processes without the individual's awareness.

Cultural Norms

Are the shared expectations and rules that guide behavior of people within social groups.

Constructs

Psychological categories or concepts that represent behaviors or experiences, often used to understand and predict human actions and attitudes.

Innate Drive

A natural or instinctual force that motivates behavior without the necessity of learning or experience.