Examlex
The basic activity of a firm is
Reward
A positive reinforcement that increases the likelihood of a behavior being repeated.
Anticipatory Goal Responses
Behavioral or physiological responses that occur in anticipation of achieving a goal, often motivating the individual towards the goal.
Pavlovian Conditioning
Also known as classical conditioning, it's a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.
Drive
An internal motivational state created by physiological or psychological needs that drive behavior toward fulfilling those needs.
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