Table 11-6 Godrickporter and Star Connections Are the Only Two Airport Shuttle

question 182

Multiple Choice

Table 11-6
$\begin{array}{c} \quad \quad \quad \quad \quad \quad \quad \quad \quad \quad \quad \quad\text { Godrickporter's (G) Choices }\\\text { Star Connections' (S) Choices }\begin{array}{|c|c|c|}\hline & {\begin{array}{c}\text { Increase } \\\text { advertising } \\\text { budget }\end{array}} & {\begin{array}{c}\text { Leave } \\\text { advertising } \\\text { budget as is }\end{array}} \\\hline \begin{array}{c}\text { Increase advertising } \\\text { budget }\end{array} & \begin{array}{c}\mathrm{G}: \$ 16,000 \text { profit } \\\mathrm{S}: \$ 8,000 \text { profit }\end{array} & \begin{array}{c}\mathrm{G}: \$ 12,000 \text { profit } \\\mathrm{S}: \$ 15,000 \text { profit }\end{array} \\\hline \begin{array}{c}\text { Leave advertising } \\\text { budget as is }\end{array} & \begin{array}{l}\mathrm{G}: \$ 8,000 \text { profit } \\\mathrm{S}: \$ 10,000 \text { profit }\end{array} & \begin{array}{l}\mathrm{G}: \$ 6,000 \text { profit } \\\mathrm{S}: \$ 12,000 \text { profit }\end{array} \\\hline\end{array}\end{array}$
Godrickporter and Star Connections are the only two airport shuttle and limousine rental service companies in the mid-sized town of Godrick Hollow. Each firm must decide on whether to increase its advertising spending to compete for customers. Table 11-6 shows the payoff matrix for this advertising game.
-Refer to Table 11-6.Is there a dominant strategy for Star Connections and if so,what is it?

• A)No, its outcome depends on what Godrickporter does.
• B)Yes, Star Connections should increase its advertising spending.
• C)Yes, Star Connections should reduce its advertising spending.
• D)Yes, Star Connections' dominant strategy is to collude with Godrickporter.

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Definitions:

Price

The sum of money needed to buy a product or service.

Short-Run Supply Curve

A graphical representation showing the quantity of a good that producers are willing and able to sell at different prices over a short period.

Marginal Cost Curve

A graph showing the change in the cost of producing one more unit of a good as production levels change.

Short-Run Supply Curve

A graphical representation showing the quantity of goods a firm is willing to supply at different price levels in the short term, holding some inputs fixed.