Table 11-6 Godrickporter and Star Connections Are the Only Two Airport Shuttle

question 107

Multiple Choice

Table 11-6
$\begin{array}{c} \quad \quad \quad \quad \quad \quad \quad \quad \quad \quad \quad \quad\text { Godrickporter's (G) Choices }\\\text { Star Connections' (S) Choices }\begin{array}{|c|c|c|}\hline & {\begin{array}{c}\text { Increase } \\\text { advertising } \\\text { budget }\end{array}} & {\begin{array}{c}\text { Leave } \\\text { advertising } \\\text { budget as is }\end{array}} \\\hline \begin{array}{c}\text { Increase advertising } \\\text { budget }\end{array} & \begin{array}{c}\mathrm{G}: \$ 16,000 \text { profit } \\\mathrm{S}: \$ 8,000 \text { profit }\end{array} & \begin{array}{c}\mathrm{G}: \$ 12,000 \text { profit } \\\mathrm{S}: \$ 15,000 \text { profit }\end{array} \\\hline \begin{array}{c}\text { Leave advertising } \\\text { budget as is }\end{array} & \begin{array}{l}\mathrm{G}: \$ 8,000 \text { profit } \\\mathrm{S}: \$ 10,000 \text { profit }\end{array} & \begin{array}{l}\mathrm{G}: \$ 6,000 \text { profit } \\\mathrm{S}: \$ 12,000 \text { profit }\end{array} \\\hline\end{array}\end{array}$
Godrickporter and Star Connections are the only two airport shuttle and limousine rental service companies in the mid-sized town of Godrick Hollow. Each firm must decide on whether to increase its advertising spending to compete for customers. Table 11-6 shows the payoff matrix for this advertising game.
-Refer to Table 11-6.Is there a dominant strategy for Godrickporter and if so,what is it?

• A)No, its outcome depends on what Star Connections does.
• B)Yes, Godrickporter should increase its advertising spending.
• C)Yes, Godrickporter should reduce its advertising spending.
• D)Yes, Godrickporter's dominant strategy is to collude with Star Connections.

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Definitions:

Different Consequences

This term refers to varying outcomes or effects that may result from a particular action or set of actions in different contexts or under different conditions.

Robert Merton

An American sociologist known for developing theories such as the strain theory, and for coining terms like "self-fulfilling prophecy" and "role model."

Latent Function

Unintended or unrecognized consequences of actions, social processes, or structures within a society.

Unintended Consequences

Outcomes that are not foreseen or intended by a purposeful action, which can be positive, negative, or neutral in nature.