People Use Many Strategies for Dealing with Dialectical Tensions

question 42

Multiple Choice

People use many strategies for dealing with dialectical tensions. Going back and forth between the two sides of a tension is a characteristic of which strategy?

• A) segmentation
• B) integration
• C) balance
• D) alternation

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Definitions:

External Marketing

The practice of promoting a company's products or services to external audiences to build brand awareness and attract customers.

Internal Marketing

The practice of promoting a company’s values, culture, and goals to its employees to foster internal brand advocacy and loyalty.

Identity-Image

Relates to the conceptual gap between how a company perceives itself (identity) and how it is perceived by its customers (image).

Culture-Identity

Culture-Identity refers to the way individuals or groups define themselves in relation to the cultural contexts they are part of, impacting their values, beliefs, and behaviors.