When a Business Hires a Third-Party Firm to Provide Services

question 21

Multiple Choice

When a business hires a third-party firm to provide services it once offered itself, it is called ________.

• A) offshoring
• B) project outing
• C) telecommuting
• D) outsourcing

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Definitions:

Points of Difference

Unique features or benefits of a product or service that set it apart from its competitors in the eyes of customers.

Advertising and Promotion

Activities aimed at increasing awareness, interest, and sales of a product or service through various communication strategies.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a certain position within the minds of target consumers relative to competitors.

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.