In the "Making a Plan" Step of the PDLC, A(n)

question 64

Short Answer

In the "Making a Plan" step of the PDLC, a(n) ________ is written in natural, ordinary language describing exactly what the computer program is to do.

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Definitions:

Product Positioning

The place a product occupies in consumers’ minds based on important attributes relative to competitive products.

Competitive Products

Goods or services that are in direct competition with each other, vying for the same customer base within a market.

Marketing Synergies

The increased effectiveness resulting from the combined operation or cooperation of diverse marketing strategies or activities.

Product Synergies

Refers to the combined effect that is greater than the sum of individual effects, achieved when multiple products are integrated or marketed together.