Robert Has Established a Start-Up Business Manufacturing a Range of Outdoor

question 8

Multiple Choice

Robert has established a start-up business manufacturing a range of outdoor wear for the leisure market. Which possible scenario would best show that Robert is positioning his business for the global business market?

• A) Robert launched a Web site for his business and hired two new employees to handle national and international shipping.
• B) Robert launched a Web site and filmed a commercial for television and recorded a radio version for local stations.
• C) Robert created a page for his business on a networking site and offered store coupons to his first 100 friends.
• D) Robert had his Web site translated into Korean in order to better serve the local Korean community.
• E) Robert took a full page ad out in the state's official tourism brochure.

---

Definitions:

Happiness

A state of well-being and contentment characterized by positive emotions and life satisfaction.

Fredrickson

Refers to Barbara Fredrickson, a psychologist known for her "broaden-and-build" theory of positive emotions.

Eliciting

Provoking or inducing a response, reaction, or answer through specific actions or questions.

Activity List

A detailed inventory or enumeration of tasks, actions, or engagements that an individual plans to undertake or has completed.