The Marketing Department of Pandora Is Recommending to the CEO

question 68

Multiple Choice

The marketing department of Pandora is recommending to the CEO that Pandora focus future advertising on green marketing, and emphasize its pro-environmental approach and natural product ingredients. The CEO does not agree, and argues that it is not a good idea to focus on green marketing. Which of the following statements, if True, would support the argument made by the marketing department?

• A) Studies indicate that most consumers' actual purchases of "green" products occur only when other factors (such as price, quality, and amount) are equal.
• B) Some 4 percent of the consumers of Pandora's breakfast oatmeal are considered True Blue Greens, or active environmentalists.
• C) Company reputation can be damaged if the company is considered to be "greenwashing," or faking being green.
• D) Pandora's breakfast oatmeal, while made of a natural product (oatmeal), also contains additives that are not organic or considered truly natural.
• E) Green marketing would differentiate the oatmeal from the competition and could provide an advantage that would increase sales

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