After Beautymax Dealt with the Negative Publicity from the Rashes

question 96

Multiple Choice

After Beautymax dealt with the negative publicity from the rashes caused by Smooth, the public relations department proposed developing some proactive prevention plans. The vice president argues that such plans are a waste of time and not necessary. Which of the following statements, if True, would NOT support the public relations department's argument for using proactive prevention crisis management plans?

• A) Proactive prevention crisis management would anticipate problems, such as potential recalls, and have plans in place to deal with them.
• B) Proactive prevention crisis management would prepare plans to deal with emergencies, such as their soap plant catching on fire, and designate a disaster-management center, along with media and employee contact people.
• C) Proactive prevention crisis management would publicize Smooth's connections to the gold-medal-winning women's gymnastics team.
• D) Proactive prevention crisis management would use enhancements to increase desirable outcomes in the public eye by characterizing Smooth as eco-friendly because of the packaging.
• E) Proactive prevention crisis management would protect the company from legal action due to False advertising.

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Definitions:

Nagging

Persistently annoying or complaining in a repetitive and tiresome manner.

Child's Room

A dedicated space in a home designed for the use and enjoyment of a child, often equipped with toys, books, and furniture suited to their needs.

Positive Reinforcement

A process in behavior modification where a desirable stimulus is introduced following a behavior, increasing the likelihood of that behavior's recurrence.

Rewarding Stimulus

An object, event, or condition that is desired by an individual or organism, often resulting in positive reinforcement of a behavior.