Citronel's Chief Operating Officer Thinks That the Company Should Adopt

question 86

Multiple Choice

Citronel's Chief Operating Officer thinks that the company should adopt a standardized marketing approach throughout the world. Which of the following, if True, would strengthen her position?

• A) Long production runs of the same items would allow the company to save money.
• B) Different cultures vary in how they perceive French clothing.
• C) The company has had only limited success establishing a consistent marketing strategy throughout France.
• D) The company will have strong competition from various brands throughout the world.
• E) The company has a substantial marketing budget.