Citronel's CEO Thinks That a Market Segment Already Exists Worldwide

question 54

Multiple Choice

Citronel's CEO thinks that a market segment already exists worldwide that will be receptive to Citronel's product line. Which of the following, if True, would strengthen the CEO's position?

• A) People in different parts of the world tend to embrace their own clothing fashions.
• B) Consumers in different parts of the world have varied spending power.
• C) Clothing fashions that originate in France tend to appeal to different places in the world.
• D) Citronel has accumulated extensive market data on French consumers.
• E) Citronel has been in business for only a few years.

---

Definitions:

Depression

An emotional disorder defined by an ongoing low mood or a disinterest in activities, which greatly interferes with daily functioning.

Mild

Describing something as not severe, intense, or harsh; may relate to symptoms, weather conditions, or tastes.

Major

An area of academic concentration or specialization during collegiate studies.

Traditional Classifications

The act of organizing or categorizing entities or concepts based on long-established customs or common understandings.