Which of the Following Best Describes Functional Strategy

question 121

Multiple Choice

Which of the following best describes functional strategy?

• A) a strategy for determining the firm's overall attitude toward growth and the way it will manage its businesses or product lines
• B) a strategy at the business-unit or product-line level that focuses on improving a firm's competitive position
• C) a strategy by which managers in specific areas decide how best to achieve corporate goals through productivity
• D) a strategy that assists first-line managers in making day-to-day decisions about motivating employees
• E) a strategy that integrates an organization's marketing goals into a cohesive whole by focusing on the ideal product mix to achieve maximum profit potential

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Definitions:

Perceptual Preferences

Individual differences in the ways people prefer to take in, process, and interpret sensory information from the world around them.

Sensory Systems

The parts of the nervous system that detect changes in the environment and transmit this information to the brain.

Supertaster

An individual who experiences taste with far greater intensity than the average person, due to having more taste buds.

Door-In-The-Face Technique

A persuasion strategy where a larger, unreasonable request is made first and is expected to be refused, only to be followed by a smaller, more reasonable request.