Which of the Following, If True, Would Strengthen the Argument

question 65

Multiple Choice

Which of the following, if True, would strengthen the argument that TLS should change its organizational structure?

• A) TLS values corporate social responsibility as well as profitability.
• B) New product offerings have been neglected as divisions have focused on traditional revenue sources.
• C) TLS division managers have focused on short-term revenue at the expense of developing profitable relationships with long-term customers.
• D) The markets TLS serves have different requirements in different geographic areas.
• E) The expected revenue of some of the regional divisions is higher than that of some of the other divisions.

Recognize the components of the promotion program, focusing on the four Ws.

Compare push and pull strategies in distribution channels.

Explain the importance of product characteristics in selecting promotional tools.

Assess how promotional mix varies at different stages of the purchase decision process.