Examlex
Which term refers to all the activities involved in making products-goods and services-for customers?
B2B Buying Process
A series of steps that businesses follow when making a purchase from another business, including need recognition, product specification, vendor evaluation, and purchase decision.
Gatekeeper
The buying center participant who controls information or access to decision makers and influencers.
Technical Information
involves details and data about how something works or needs to be used, often necessary for understanding complex products or systems.
Vendor Performance Analysis
The assessment and review of a supplier's deliverables, quality, reliability, and overall performance in supplying goods or services.
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