Examlex
Ethical norms,managerial authority,and available technology may all constrain decision making.
Brand Asset
Any resource associated with a brand that adds to its value, such as its name, logo, reputation, or intellectual property.
Invest
The act of allocating resources, usually financial capital, in the expectation of generating an income or profit.
Fame
The state of being widely known and recognized by many people.
Uniqueness
The quality of being one of a kind or unlike anything else, particularly in offering distinct features, benefits, or value propositions in a business context.
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