The Director of Marketing Argues That Dinasonic Should Use an Adaptation

question 71

Multiple Choice

The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets. Which of the following, if True, would strengthen this position?

• A) Dinasonic's products have consistently had the most competitive prices in the U.S. market.
• B) For the kinds of products that Dinasonic makes, preferences for their use vary between different cultures.
• C) Dinasonic will not face much competition in the countries in which it plans to sell its products.
• D) Dinasonic will have a limited advertising budget for its international marketing efforts.
• E) Dinasonic has consistently gained in market share in the United States over the last several years.

---

Definitions:

Self-Socialization

Involves choosing socialization influences from the wide variety of mass media offerings.

Jeffrey Jensen Arnett

A psychologist known for his theory on emerging adulthood, a stage of development between adolescence and full-fledged adulthood.

Socialization Influences

The various ways through which individuals learn and internalize societal norms, values, and roles, including family, education, media, and peer groups.

Hidden Curriculum

The hidden curriculum consists of the unwritten, unofficial, and often unintended lessons, values, and perspectives that students learn in school alongside the official curriculum.