When a Wholesaler or Retailer Develops a Brand Name and Has

question 71

Multiple Choice

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product,what is that product name called?

• A) national brand
• B) private brand
• C) luxury brand
• D) licensed brand
• E) manufacturer brand

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Definitions:

Financial Statements

Official documentation of a business, individual, or entity's financial condition and operations, normally comprising the income statement, balance sheet, and statement of cash flows.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, dividing activities into operating, investing, and financing.

Statement of Stockholders' Equity

A financial statement that shows changes in the value of a company’s equity over a specified period.

Income Statement

The income statement is a financial document that reports a company's financial performance over a particular period, showing revenues, expenses, and net income or loss.