Marketing Does Not Stop with the Sale of a Product

question 93

Multiple Choice

Marketing does not stop with the sale of a product.What is the term that describes what happens after the sale?

• A) postpurchase evaluation
• B) prepurchase evaluation
• C) rational motives
• D) emotional motives
• E) evoked set

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Definitions:

Sociocultural Approach

A perspective in psychology that examines the ways in which social and cultural environments influence behavior.

Horney

Refers to Karen Horney, a psychoanalytic psychologist known for her theories on neurosis, personality development, and the concept of basic anxiety.

Penis Envy

A concept in Freudian psychoanalysis referring to a girl's sense of loss and jealousy over not having a penis.

Birth Order

The chronological order of sibling births in a family, which is sometimes believed to influence personality and behavior.