Accessing a Web Site in Search of Magazine Articles About

question 48

Multiple Choice

Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?

• A) post-purchase evaluation
• B) problem-solving
• C) information seeking
• D) purchasing the product
• E) recognizing a need

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Definitions:

Palpate

To examine a part of the body by touch, especially for medical purposes to detect any abnormalities.

Deep Palpation

A technique in physical examination to press deeply into the body to feel the organs or tissues.

Fingertips

The extreme ends or tips of the fingers, sensitive to touch and important for fine motor skills.