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In small business,why are some new products and firms doomed at the start?
Orbital
Referring to the orbitofrontal cortex, a region of the brain involved in decision-making and processing of rewards and emotions.
Split-brain Patient
A split-brain patient is an individual who has had the corpus callosum, the main connection between the brain's two hemispheres, surgically severed to some degree, often used to treat severe epilepsy, leading to unique insights into brain function.
Visual Field
The total area in which objects can be seen in the peripheral vision while the eye is focused on a central point.
Genuine Synesthesia
A neurological condition where stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
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