A Problem Associated with Internet Advertising Is That the Audience

question 53

Multiple Choice

A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?

• A) Internet advertising allows target audiences to learn more about products that interest them.
• B) Exposure control is a problem associated with all media types.
• C) The ability to avoid unwanted ads is an important aspect of privacy.
• D) Audiences can be forced to watch the entire message using technology.
• E) Internet advertising is too new to evaluate its effectiveness.

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Definitions:

Comparative Negligence

A legal doctrine that reduces the amount of damages a plaintiff can recover in a negligence-based claim, based upon the degree to which the plaintiff's own negligence contributed to the harm.

Implied Assumption

Implied Assumption refers to an unstated understanding or expectation inherent within a contract or agreement, based on the nature of the transaction and parties' conduct.

Contributory Negligence

A legal doctrine that can limit the liability of the defendant if the plaintiff is found to have contributed to the harm they suffered.

Strict Liability

A legal doctrine under which a party is held responsible for damages or harm caused by their actions or products, without the need to prove negligence or intent.