Which of the Following, If True, Would Most Strengthen the Argument

question 81

Multiple Choice

Which of the following, if True, would most strengthen the argument for continuing direct mail marketing?

• A) The consumers that direct mail marketing reaches are much better prospects compared to those reached by advertising.
• B) Direct mail marketing accounts for 34 percent of all U.S. direct marketing spending.
• C) Direct mail marketing has proven to be successful for promoting certain product types, such as cosmetics and designer apparel.
• D) The growth of direct mail marketing has been explosive, with customers being flooded with such material.
• E) Telephone marketing, another form of direct marketing, is becoming easier to use due to auto-dialers.

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Definitions:

Devaluing

The act of reducing or undermining the perceived worth, importance, or validity of something or someone.

Concessions

Compromises made by one party in a negotiation to reach an agreement or settlement.

Misperceptions

Incorrect understandings or interpretations of something or someone.

Cognitive Biases

Refers to systematic errors in thinking that affect decisions and judgments, often leading to irrational conclusions.