Which of the Following, If True, Would Most Weaken an Argument

question 50

Multiple Choice

Which of the following, if True, would most weaken an argument for using e-mail for direct mail marketing?

• A) Growth in the use of e-mail for direct marketing is uncertain.
• B) Studies show that a large percentage of such e-mails go directly to customers' spam folders.
• C) Riverdale has traditionally used catalogs for its direct marketing efforts.
• D) Not everyone who has used this medium for direct marketing has been successful.
• E) Only interested customers will go through such messages in great detail.

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Definitions:

Share

A unit of ownership interest in a corporation or financial asset, representing an equal proportion of the company's capital.

Salary

Regular payment from an employer to an employee, often expressed on an annual basis.

Capital Balances

Represent the amount of funds contributed by owners plus retained earnings in a company's equity.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.