One Manager Argues That Riverdale's Corporate Image Will Suffer If

question 114

Multiple Choice

One manager argues that Riverdale's corporate image will suffer if customers receive too many e-mails about its different services and offerings. Which of the following, if True, is the most effective counterargument?

• A) Customers can report the e-mails as spam and ensure that they do not receive these service mails in their inboxes in the future.
• B) Research shows that customers who opt to receive marketing e-mails rarely complain, even if they are not happy about them.
• C) This is a problem that affects all e-mail marketers, not Riverdale alone.
• D) Customers can use a ready menu of e-mail selections to opt in and receive only the marketing product information they are interested in.
• E) The cost of e-mail marketing is lower than public service advertising.

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Definitions:

Government employment

Jobs provided by federal, state, or local governments, often associated with benefits such as job security and public service.

Contagion

The process by which an idea, attitude, or behavior spreads rapidly from person to person or group to group.

Social networks

Structures formed by individuals or organizations that are connected by one or more types of interdependencies, such as friendship, kinship, common interest, or economic exchange.

Biological model

An explanation for behavior and phenomena based primarily on biological factors, such as genetics, neuroscience, and evolutionary principles.