Which of the Following Describes Two of the Primary Objectives

question 45

Multiple Choice

Which of the following describes two of the primary objectives of promotion?

• A) positioning and communicating information
• B) positioning and developing new uses for products
• C) developing new uses for products and communicating information
• D) adding value to a product and eliminating competition
• E) controlling sales volume and eliminating competition

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Definitions:

Annual Requirements

The total quantity or volume of resources, goods, or services needed by an organization or project over the course of a year.

Pull System

A method of production control where downstream activities signal their needs to upstream activities, promoting just-in-time production and minimizing inventories.

Production Management

The process of planning, organizing, leading, and controlling the production of goods and services, focusing on efficient and effective production methods.

Final Customer

The end-user or consumer who purchases a product or service for their own use, as opposed to purchasing for resale or manufacturing purposes.